PulsePlay Academy
PulsePlay Academy
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Course Content
Digital Ecosystems
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Digital Ecosystems – Overview
Types of Digital Ecosystems & Business Models
Who uses the Digital Ecosystems
Technical aspects of the Digital Ecosystems
Considerations of building Digital Ecosystems for a business
Marketing Technologies (MarTech)
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MarTech Overview
MarTech Content Management System
MarTech Omni-Channel Platforms
MarTech Analytics
Advertising Technologies (AdTech)
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Digital Advertising Landscape Overview
Digital Advertising Formats, Types, Media
Digital Advertising Key Terms & Metrics
AdTech Platforms
Omni-Channel Strategies
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Understanding the Omni-Channel Consumers & Journeys
Fulfilling the Omni-Channel Demand
Omni-Channel Customer Experience Management
Omni-Channel Platforms & First Party Data
Omni-Channel Use Cases & Strategies
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MarTech Content Management System
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